Tuesday, 19 June 2012

My Research- Trailer Analysis 1

My Research

I wanted to look at trailers for my research to see the genres of films and editing that is shown also the story lines and how they are captured, the sounds used whether it was ambient, voice over, non-diegetic or diegetic to see what worked and what was a good example of it.



The book 'What To Expect When You're Expecting' By Heidi Murkoff  was a very popular book.


The first trailer I looked at was 'what to expect when you're expecting' a new film that is recently been released into the cinemas. Originally it was a book but has been turned into a film The trailer starts with the logos of who made the film with a cloudy background this could resemble the tranquillity of bringing new life into the world and the sense of new birth to fit in with the film. Text is used to inform the audience when it is coming out 'In 2012' and pun's like 'we're due' to represent the theme of pregnancy throughout the film the word 'Due' in a bold font to enhance that the meaning of it is double and to show that the theme is pregnancy. 'For a brutally honest' informs the audience a film that will not cover up something, this edit fades into a black background and into a scene of a spokes person whom is a pregnant woman informing a crowd of people her feelings on pregnancy, from seeing this you already know that the film will be 'brutually honest', the stereotype and symtomns of pregnancy are named and the woman is hysterical. Non-diegetic music asynchronous to the music of 'Relax' by Frankie Goes to Hollywood is played to show the irony that she is not relaxed and to add humour to show the upbeat and happiness where she is emotional. Between each clip there is a word 'confusing' with a white background and pink font to resemble that it is a 'girly' film.

The trailer has fast edits and the words before the clips are related to them as the word 'confusing' is shown before a clip to show the situation of people being confused that her husband is her dad as the man is older than her, throughout the clip it is clear that the film represents comedy and shows a realistic stereotypes of women when they're pregnant and different situations form both the mother and the father. Different situations from the start of a relationship to adoption, pregnancy and child birth are all examples shown. A slow motion edit is shown to slow down the time of the men walking with their prams and an upbeat  non-diegetic music is played synchronous that the men look 'cool' and instead of taking drugs a man takes his asthma pump as his age is slowing him down another husband drinks apple juice instead of alcohol, these examples show how they are 'cool' parents and even though they could be doing those things it is ironic that they are not. At the end of the trailer cut edits change the actors pictures with their names in them to show the people starring in the film to gain advertisement and to show all the actors starring in the film as some people have favourite actors and if that actor is in the film they are more likely to go and see it. At the end of the trailer an edit of a woman's head which has gold around it to resemble her amazing brightness that she is simply 'a magical pregnancy unicorn' as she walks in six inch heels, a non diegetic song is played to emphasise the 'magical'. This is a clever trailer showing humour,real life and situations that are interesting, I would personally like to see this film as it appeals to me, the genre is for teenagers to adults which it is targeted at.

Looking  at this trailer made me realise that I don't want to make my film into a romantic film or comedy as it will be harder to make and to attempt it too. I think I would like to make a film on a new issue maybe cyber bullying or a different storyline, or maybe even something very personal or issues that go on in peoples lives that may've effected them in the past or will in the future.Even though I'm not going to compose my film in this genre it made me realise what I don't want to base my genre around, also it was still good research as it made me appreciate this trailer more by breaking down what the colours, words and clips helped the build up to the film.

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