Friday, 23 November 2012

Evaluation

Evaluation

In what ways does your media product use, develop or challenge forms and conventions of real media products?

My media product develops the conventions by having a non-diegetic sting throughout the trailer, which is synchronous to the trailer makes it easier to be recognised of the genre of the film and how just by the watching and listening to the trailer you instantly know the genre and that it has an eerrie vibe in it and that something is going to happen. I have challenged the conventions of the trailer as I think my trailer doesn't have short cut edited clips it has quite a few long clips I think the longest extract it about twenty two seconds however there are a range of camera angles and shots with different compositions. I really wanted to have a range of edits aswell in my trailer, most were just cut, however there was crossfade, cross blur and, fade black, fade white and cross zoom. My final trailer I think turned out really well, however I did go back to look at my questionnaire feedback to see what my target audience said which was very helpful. I also think I have challenged the conventions also as the protagonist connects with the audience, by interacting. She does this by looking directly at the camera, by doing this she is showing the audience her emotions and feelings directly and the audience is instantly shown her emotions that are veing expressed. I did this to not only challenge the conventions but so that her character is clear and portrayed correctly and there are no hidden connotations just like the print screen below on the left.  I also used narrative and audience theories to create structure to my trailer and to have a narrative but also to entice my audience to keep intrigued in my story line and my trailer overall.


 Above in the print screens of my trailer I also had contrast of light and dark throughout the trailer, constantly back and forth to resemble the graduality of her insanity and the darkness is resembling the insanity and being metaphorically in a bad place. Towards the end there are less camera shots/scenes filmed in the light to show that she is unaware and that the darkness is overtaking her ( in other words her insanity). I used this symbolism of the light to make my trailer more effective and make there have a metaphorical meaning of insanity. Also the whiteness of the wall implies that her life is plain/boring which could also lead to part of her insanity. I have used the setting to give the trailer more meaning which is commonly used in trailers, as one of my analysis's does this; Abraham Lincoln vampire hutnter uses its background to build tension and create a eerie ambience, this has enabled me to use this in my trailer.


How effective is the combination of your main product and ancillary texts?
I think that my ancillary tasks really do compliment my trailer well in the way that they are a good representation of my trailer and the picture I used was taken around the time I was filming so the poster and the magazine are showing a preview of what the film is about and is what I wanted to achieve. My ancillary tasks look better than I thought they would and I am very proud of them as the represent the film genre really well of thriller and border Horror I think as there is an errie tone. Also my ancillary tasks look professional and are to a good standard. They also challenge the conventions and represent the typical conventions too. My film magazine challenges the typical conventions by having a picture from the actual trailer from the front cover, as sometimes they have a plain picture of just the main actress/actor, however some have a representation of the film. My film magazine has a colour scheme that represents the genre of the film with the dark colours;browns, oranges, yellows and black to create an eerie feel. My poster is quite bold and my photograph I photoshopped looks really effective and creates the mystery of something following her and a shadow, also bringing back the idea of dark and light again as a theme in my trailer symbolising  her insanity. My theories helped me to have more knowledge about structuring my trailer and also how the other trailers I analysed maintain the same theories as this.

What have you learned from your audience feedback?
I think that my audience feedback has really helped me to make quick decisions by their feedback helping me. As the feedback they gave me was really useful of suggestions for my trailer and what they wanted to in it and some of the typical conventions. This gave me a rough brief of something I needed to follow which would make my overall trailer what my audience wanted. If I did this all again I would have used more audience feedback, however in my head I knew the style of what I wanted but their answers from the questionnaire helped me have a clearer idea and what my audience wanted. Especially in my final design of my film magazine as peoples feedback helped bring to my attention that my magazine didnt follow the typical conventions and in particular the masthead did not stand out. I then changed my layout and looking back without their feedback I would not have been able to develop my magazine cover and make it look as good as what it does now.


How did you use media technologies in the construction and research, planning and evaluation stages?
I used different types of technological convergence such as; Apple Mac, precision editor, sound enhancer, photoshop, microsoft word, internet for some research, IMovie, Publisher
I used all these technologies to help improve the standard of my work and make them more technonlogical. My poster I used publisher and used photoshop to edit my poster picture and make a hand into it  and have darker eyes. I think that this created an errie tone and looks like the thriller genre, it really has made it look so good especially as it looks professional and really effective. It helped my magazine front cover as I was able to reuse my poster picture by using different fonts and with exciting colours that would contrast the picture and stand out. With my trailer I was able to use a variety of different technology to make it professional and quick paced also precist, it took a long time to edit and get it right but I think it is really successful and intrigueing. By looking into narrative theories it allowed me to have structure and include successful content in my trailer by following the narratives by using the traits of the theories.

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